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Virtual Places for Cutting-Edge Sports Participants

Content

Dorm.CLOH.Org covers a range of subjects that impact the experience of sports participation. The whole experience of participation for the individual -- from one's soul, heart, mind, body and interaction with society is covered here.

Expectations: anecdotes from experts; training tips; technique pointers; recruiting advice; sports medicine insights; places to participate; individual, club, league, school and industry news; the full text of many books, philosophy discussions; sports-injury case studies; apologies and sportsmanship ethics; and the ever-present first-person accounts.

This digital sports dorm strikes a sensitivity for those in the population who are athletes and fitness participants. This state of being, being an athlete, has its own timeless set of questions, challenges, issues and core knowledge that touch deeply into a person's existence and framework.

As of July, 2002, Dorm.CLOH.Org is:

Ninty percent idea and ten percent reality;
Single-handedly authored with hundreds who have given their behind-the-scenes insight;
A micro-business that can quickly expand by 10 employees per quarter for the first 3 years;
Can succeed without much advertising revenue;
Can succeed without any subscription revenue;
Can introduce new business models;

Multi-dimensional and multi-disiplined

The organization operates like a media syndicate (i.e., Associated Press). In a syndicate many transmissions occur at any given time from many sources in many different markets. Like the AP syndicate, this business has top-down communications occurring, but unlike AP, this organization also has bottom-up styles of communication too.

The bottom-up communication process present interesting possibilities and necessities revolving around support. Throughout this syndicate great attention is given to showcasing cutting-edge tools that empower grass-roots participants. User-centric instructions, on-line seminars, and documents-rich tutorials are of important.

Places for participants
Visitors are encouraged for their participation and sportsmanship in the sports arenas and for participation and soul-building with technology, information systems, communications, self-discovery and internet tools.
The World Wide Web site, http://www.sportsurf.net/, is the most important virtual place for this organization -- but this business has is a vast network with many different outlets and types of communications. A syndicate of additional support services enhance communications beyond the realm of the headquarter's internet site. Our headquarter's mission is to be a base of operations that can then quickly clone and spawn off many additional sub-sites. These satellites operate independently with close ties to the headquarters. The database content seemlessly integrates from the headquarters to the satellites.
With The Sports Dorm example, the headquarters operation maintains the ground floors and the infrastructure with only limited presence in the upper floors and rooms. The sub-sites then are able to populate upper floors, control content in their sport-specialized areas and guide their own content discussions. Meanwhile everyone builds the overall business and each individual business with great synergy.
This business plan sets out to become a massive umbrella organization that unifies hundreds of sports content publishers. The sports content publishers can be small organizations or large mega corporations. There are places in this plan where Sports Illustrated, Reebok, The LA Times and NCAA can mingle with Michigan Runner, the HU Swimming Alumni Newsletter.
This sports communications organization is in the business of team-building. Most of the team-building occurs on the internet. This sports communication organization is going to be the world-wide, market-leading team-building sports-related internet business.
Most of the team building efforts for this business occurs in a business-to-business fashion. Our business organization sells services and full-fledged software server solutions to sports-specific publishing companies and sports organizations. Then in turn, those organizations help the overall efforts and aid greatly in gaining access to their consumers/customers/members. The team-building efforts are set to structure activities where the headquarter's operation along with the satellite server goes to the masses and gets them engaged in our line-up of services.
We expect that the sports-participation consumers and a majority of sports facilities are going to be excited customers and willingly pay for the opportunity to publish their information and personal insights into this showcase syndicate of searchable, specific content.
The sports participants/consumers are going to cherish the notion of being able to analyze, reflect, input and publish their personal athletic profiles into an organized database with fellow athletes. The information will be present for a great length of time (perhaps 20 years) without the need for renewal as long as the database content stays accurate.

Here is a typical sales senerio for our introductory offer:

This sports communication business teams together with a sports-specific magazine publisher to co-present to a CD-ROM attachment. The CD is affixed to the outside of the magazine once each year and used as a premium by the magazine publisher. Without a subscription, the CDs cost $20-$40 each. By the way, the CDs cost less than $1 to produce. Even Track-&-Field news has 35,000 subscribers.

All the subscribers to the magazine get a self-study exercise in an interactive hybid CD-ROM format. The CD-ROM has lots of other goodies including

a tour of the sports dorm's WWW site;

some best-of magazine articles in PDF format from the magazine publisher;

books in electronic format from other publishers

the archives of information from the past season on the WWW site

clip art

the dynamic dictionary of sports terms

etc.

The athletes, coaches, officials, business people, ex-athletes and job providers, can submit their personal highlight and detailed information in the interactive bio generator program. Sensitive data such as height and weight can be skipped if desired. Favorites in sports, personal reflections, public notes of gratitude, and all other types of content can be gleened by these exercises.

Most of the content that is prime interest to this business is the general information about who that person really is. What are that person's competitive drives like? Meanwhile, the sports-magazine publisher might be interested in sports-specific questions, like performance results.

The CD-ROM has on-line communications capabilities so that the end-user can fill-out the information, connect to the internet and transmit the results to our headquarter's server. Electronic transactions and payments can occur in a secure fashion too. Other measure exist with order centers that collect payments too -- permitting the athlete to make a phone-call, fax, 1-900 call, mail in a floppy disk and so on.

The athlete gets to keep the CD-ROM as a reference tool and gets to put his or her information out on-to the net for others to see, explore and discover for $20. The introduction special offers $20 for the first year and 19 additional years for free -- as long as the data stays accurate.

The data for one athlete, test, takes 10K. One 4-gigabite hard disk ($600) holds about 500,000 athletes and one computer ($1,200) can support 8 drives = 4-million users at a total cost of $6,000. Given that our business is going to make $10 per name, that gives us $5-million of income for $6,000 of hardware computer costs.

Furthermore, when we consider the fact that we can off-load the database content to CD-ROMs in a jukebox set-up in a more affordable manner than the gigabite hard-disks -- well, why bother.

to the overall organization.

Our business is going to be keenly aware of every other sports organization on the internet. Hence the building of Sports Specific Spiders and Search Engines, Gonzo Gala Guestbooks,

This sports communcations business builds teams with other sports publishing business by forming joint-effort agreements that are called MARKETING PARTNERS. The marketing partners team with our business to get consumers access to our community building tools that have some self-publishing solutions. Together this business and its marketing partners are expected to engage 20-million avid sports participants in North America in the next five years - by selling them a $20 bio-generation service.

with other organizations to sell publishing and community building tools to consumers and by selling

Where

This communication organization is intimitly tied to the internet. The headquarters of this communication organization is at SportSurf.Net.

The physical location of the servers that reside on the internet have been in three different time zones in North America. Servers are now operational in Pennsylvania, Illinois and California.

The customers are world-wide. The customers from USA should slightly outnumber the customers from the remainder of the world.

The executive staff does reside in the Pittsburgh area, and this will be a Pennsylvania Corporation.

Most of the important players for technology and content work from "virtual / net-based offices" and live around the world.

Some of the key partnership companies are in the tri-state area. PCI is in the Cleveland area. Star-Byte is in Eastern Pennsylvania. Vertical Development is in a 30-miles outside of Pittsburgh.

Who - The Customers and Target Markets

The services are ultimatly constructed to benefit athletes. Athletes are the most important type of sports participants -- but the coaches, clinicians, sponsors, broadcasters, boosters, inventors, business-owners, administrators, board-members and scientist, artists are sure to find valuable content and services within this network.

How Many:

In North America 20-million people have been a part of or are still engaged in a high-level of sports to be considered viable prospects for these services.

In North America 6,000 magazine publishers exist with publications in the sports areas.

About 200 nations send athletes to the Olympic Games. Half of the countries are expected to enter into a license-relationships with our services in the first years. Many of the nations have much more organized and centrally controlled sports governing administrations.

Who - The Leaders and Key Partners

A teams of grass-roots leader and player roles from across the world.

How - the Communication

On-line content flows around the dorm via WWW, email, newsgroups and FTP. Off-line communications occurs with CD-ROMs, floppy disks, hardgood sales, 1-900 calls, workbooks and books. Many multi-media formats are used. Databases are accessible. Other clever technologies are applied throughout the offerings such as on-the-fly delivery of various pages based upon the visitor's preference of language.

Redundancy is built into the headquarter's site as redundantcy flourishes on the World Wide Web. People can navigate to the tens of thousands of pages of content via The Sports Dorm (rooms, upper floors, wings, elevators, ground floor) or via The Sport Surf (drops, splashes, waves, beaches, tides, storms).

Why

Sports provides a very large market cap of potential customers. The sports media provides a very direct pipeline directly to the consumers. Sports provides a setting that isn't as fiercely competitive as other industries (Banking, Travel, Publishing/News). Sports is a small-business frontier with a great number of mom-and-pop businesses. Sports presents an area where specialization is critical.

Another SPORTS Site

Sports is a big part of the internet, of media and of all societies. Sports and smut rule the internet. The biggest sites over the past years have included America's Cup Sailing, World Cup Soccer and in 1996, all the Olympic sites, (Motorola, Xerox, AT&T, IBM). It is no wonder that most newspapers have a sports section.

The Sports Surf Net site is going to thrive because of the vast amounts of sports information on the net.

Beyond the Others

Before the WWW and still today, most mass communication systems in sports are based upon the paradigm of broadcasters, publishers and leagues broadcasting information out to passive audiences; publishers printing for passive readerships. The Internet has the power to change this paradigm by promising a future where the audience could also become involved in the communication processes.

Visitors to The Sports Dorm easily visualize and absorb the whole idea of a flexible communication environment, where members of an audience or a readership are able to take part in the communication process. The Sports Dorm is the readily understandable concept of human interactivity with an electronic system.

What isn't so easy to comprehend is the idea of the vectors of communication also being dynamically involved in the process. Within The Sports Dorm, communication systems have been built that are far beyond the beyond the obvious models of grass-roots and bottoms-up communication. These less intuitive processes are harder to understand. One has to see how protocol engines can trigger a metamorphosis of the Internet and the World Wide Web: turning various features of The Sports Dorm into something spectacularly new - something requiring a radically new mind set to appreciate and take advantage of.

Such understanding and opportunities will NOT be found by taking a conventional view of the World Wide Web nor by using the conventional paradigms of traditional media. Those conceptual models are blind to the many other ways in which the Internet and the Web can now be used.

The really big opportunities are going to be found by looking at the Internet in a completely different way, using the tools, methods and techniques of the newly emerging sciences of information processing and molecular biology, perhaps even some of the conceptual techniques of the ancients - which they used to explain the unexplainable.

This is what this Sports Dorm is about: looking at the Internet and Sport Surf Network in a new light.

The Sports Dorm deals with an object oriented world of Intranets and hybrids. The Sport Surf Net deals with the interplay between humans, smart documents, CD-ROMs, computers and the Internet. People at this site are able to discover a strange new world of information landscapes, of polymorphic structures and biotic mechanisms; exploring new and exciting ideas - which haven't been possible before the advent of the protocol engines which can now bring documents, databases and virtual locations to "life."

Above all, this business model is about using the more exotic new techniques and theories emerging from current software releases and includes experiments with A-Life. Parts of The Sports Dorm are able to create bizarre forms of artificial life on the Internet which will allow its members to not only get ahead in the race to exploit the Internet for commercial and competitive purposes, but, let us all have some fun playing, learning and being more soulful through sports and athletics.

Steer the Steering Committee

Please help further discuss the concepts and details regarding all the elements of this programming line-up that is The Sports Dorm. Working prototypes of The Sports Dorm and extensive business plans covering the scope of this application have been on the drawing board since in early 1995. PDF Tour from 1996. Please send your feedback, ideas, criticizims and insights to SteeringCommittee@sportsurf.net.

The great opportunity with The Sports Dorm can take flight for you and your organization, but it needs your experience, advice and leadership. In the true spirit of the internet, the founders of this service want to work with you every step of the way.

A great amount of effort has been put into a team of developers and programming ideas. There is still room for your input. Moreover, there is plenty of room for forum leadership and implementation. The Sports Dorm can deliver the next generation of online programming. You can re-define the online world for sports participants at all levels.

Thanks for the time and consideration.

Sincerely yours,

SPORTS SUPPORT SYNDICATE, INC. Mark Rauterkus, Publisher & President

The Sports Dorm products and services are unlike any conventional products and services encountered before. Not a regular top down designs with a certain predictable form and structure; The Sports Dorm is more in the nature of manifestations: resulting from the combined input of many pieces of interacting information. We need a word which will suitably describe products and services which have no tangible form or composition until they are called into existence for an immediate purpose. We want to be able to describe products and services which are created on the fly as a direct response to a need. A word which might suitably fulfill this role is the word: avatar.

Entities
The entities are able to process information received from outside of themselves and are able to act upon this processed information according to internal instructions.

Hundreds of Locations Hundreds of informational forums exist in an organized manner within The Sports Dorm's virtual space. The discussions occur in both vertical and horizontal subject areas.

For example, ground-floor discussions cover universal sports topics such as nutrition, groove-performances and shoulder-injury-recovery. The Sport Dorm's ground floor's "horizontal discussions" bring together people with different sporting interests.

Various wings of the dorm host sub-set discussions such as cross-cultural competitors on the Olympic Wing.

Upper floors are dedicated to specific sports. On each sport-specific floor, coaches meet in one room while high school athletes trade stories in another room and news for parents is posted in a third room.

Directory of People Interactive questionnaires help on-line visitors sign-up for The Sports Dorm Directory, asking suitable follow-up questions. For example the Bio-Generator software only asks baseball pitchers about their fastball's MPH clocking.

Extras The Sports Dorm's on-line quiz about Sports Math and Sports Participation Trivia pump new subject matter into existing disucssions. Jump in with your own questions, insights, and ideas for new open areas.

Surf Central The customized hub site certainly exploits the online medium, giving pointers to other WWW resources.

News The sports news reader weeder feeder allows individuals access to on-line journalistic advice from volunteer editors and public-relations gurus. Get and give assistance in crafting professional releases with wide-reaching readership.

News Dissemination The interactive databases of media leads allows for a greater reach to the traditional media outlets.

Databases Many standards-rich, open-access, web-optimized databases are migrating to and harbored within The Sports Dorm. Use the databases for searching, discovery and inputs to a general body of knowledge. Visit the Interactive Terms Dictionary of Sports and Fitness, the Givers-&-Taker Listings, and the Facilities Testimonials.

Free Reads Electronic books viewable in The Sports Dorm library section present customized titles for readers to insert their names, sports and goals giving the content more impact to the reader.

Chat Rooms
The site includes moderated on-line chat rooms for real-time discussions. Some rooms are not moderated, while others have visiting robots, language filters, and guest moderators/community meeting schedules. One of the chat destinations allows for chat touring. Withthis Java Chat Tour, a group of visitors to the Sport Surf Net can tour various WWW sites while they conduct a chat at the same time.

Other Protocals
The FTP site at Sport Surf Net puts valuable but seldom-used sports specific files such as team records, event forms and time standards into an archive for The Sports Dorm.
The Auto-Responder puts content into e-mail. This e-mail-on-demand system delivers specialized content (including race-entry forms, league schedules and coupons) without programming overhead.

Drop Pages give those with email only access or email capable skills the option to publish information to the WWW site in the most simple, most affordable and fastest delivery anywhere.

The Sports Dorm data moves around in many formats from email to FTP to JAVA applications.

Interaction
Interactivity with The Sports Dorm occurs via customized software solutions built mainly from off-the-shelf titles from cutting-edge developer partners. Some of these partners enjoy added support in a satalite site called The Proving Ground. The Sports Dorm stays up-to-date with the on-line trends and formats due to the partnerships with developers and sports-cyberpunks who can be found in The Proving Ground.

Pending Sections
Within the sports backdrop, interactivity for The Sports Dorm includes: -- Broadcasting shows (Hear the Real Audio shows) -- Speaker's booking service (Invite our expert speakers to your team's banquet.) -- Clinic hosting (Attend a coaches, players and/or computer users clinic.) -- 1-900 phone calls (Get operator assistance for updates after setting a school record.)

Going With The Flow
Another way to describe the interactivity is to address the on-line traffic. The Sports Dorm's on-line traffic patterns have a four-way flow of communication/interactivity. The four distinct traffic patterns for on-line interactivity include: -- the bottom-up model; -- the expert leader moderator model; -- the open access to existing published titles/free reads model; and -- the value-added pipeline among the Sport Surf Net, The Sports Dorm, Sandlot Com, the Proving Ground, the CD-ROMs, the marketing partners and the stadium server sites.

Bottom UP Some of the content flow is based upon the bottom-up delivery model of information flow. In addition to the usual BBS/Forum postings, The Unofficial Internet Sports News Feeder allows people, companies, teams, leagues and schools to post their own news releases. Other bottom-up services that engage the users include Sorry Sports, Givers-&-Takers, the directories, testimonials on facilities, and testimonials on events.

Expert Leaders The second stream of information flows from the expert leaders to The Sports Dorm visitors. The talented, large team of experts are prepared to handle specialized, difficult questions and prevent the misinformation pervasive on some parts of the net today.

Published Titles and Media Partners The third stream flows from the content of the SSS titles to those interested. The SSS and its associate publishers load content into The Sports Dorm to form a dynamic library of titles for free reads. Titles included: In the Groove, Performance in the 5th Dimension, The Treasure Within Log-Books, A is for Athlete, Sports Math, and a host of other titles. In the first two weeks of operation, the SSS Auto- Responder sent 77 files to the aol.com domain. One-third of the files were greater than 150k.

Value Packed Pipelines The fourth stream flows among The Sports Dorm and http://www.SportSurf.Net. In this traffic pattern, valuable information is cross- posted among the growing number of partnering sites providing better quality and depth in the discussions. The multi-site advantage helps to make the net such a dominant player for information for the future.

Publishing Point Person The project leader for The Sports Dorm is Mark Rauterkus, founder and publisher of the Sports Support Syndicate. Mark has been a successful athletic coach, race director, facility manager, speaker and recreation department programmer with school district, university and community experiences.

As a professional publisher, Mark has published and released more than 100 new titles in different mediums including books, magazines, software, electronic books, videos, and audio tape programs. Mark has worked with dozens of

Olympic Level coaches, world-record breakers, and sports-scientists. Mark's skills allow him to clearly transform the knowledge of cutting-edge sports experts to grass-roots participants.

Mark has extensive on-line experiences. Mark's writings and research into on- line sports ventures started back in 1987 in the days of 300 baud modems. Mark was then employed at an independent computer dealership where he had higher education and educational responsibilities.

Mark has developed many interactive titles and has been a software publisher since 1989. One product, available through the Support Syndicate for Audiology, is The Interactive ALD Product Locator. Mark co-wrote this software with Catherine V. Palmer, Ph.D., of Northwestern University and its development was funded by a technology grant from Apple Computer.

Net Traffic The Sports Dorm is to be a high-traffic site with frequent, repeat visits and new subscriber additions as a result of marketing efforts. Sport Surf Net is hosted on the internet on a redundant T3 net connection. Other sites are scattered around North America. Some services are hosted in the eastern, central and western time zones. Many of the services have been built so that users can obtain the data files and read the content off-line without the need for a continious or speedy net connection.

On-Line Leadership for Grass-Roots Players The Sports Dorm plays a vital role in the total picture as the SSS grows to become the industry leader for sports participation intelligence products. The Sports Dorm in not expected to become the top profit center in the SSS corporation, but The Sports Dorm catalyst is a critical component as the SSS grows to exceed $50- million-annual-gross-sales on the fifth year.

Many revenue producing opportunities exist for the SSS as a result of its on-line venture. The SSS income generation model has a hybrid approach. Revenue can be generated by: -- the sale of sports intelligence titles; -- the sale of logo-merchandise; -- speaker-booking commissions, coaching clinics, and educational events; -- sponsorship and advertising; and -- the sale of additional, value-added services conducted from WWW activities.

Product sales generate income. One of our managers is already selling his titles on AOL as part of an existing forum. He reports, "the last two weeks of November the 1-800 sales center sold 13 books. The first two weeks of December they sold 40 of one title and 60 of another title. This can only be from my AOL and Internet activity where the 1-800 number is displayed frequently."

With the SSS more than 100 titles are going to be available for sale on the first day of operation. Additional in-house products are ready for further development. The depth of product offering is extensive.

The Sports Dorm gift shop sells souvenirs and logo merchandise such as t-shirts, bumper-stickers and sunglasses. These products, and their licensing fees to other sports merchandising outlets form another revenue stream.

Posting information and searching the directory is free for AOL subscribers. However, money is generated from WWW postings, off-line searching, and from those on the internet without an AOL subscription.

Individual forum managers can earn supplemental income with private, on-line consultations as premium services. For example, the recruiting advocate, the dietitian, the sports-psychologists, the strength coach, the cyber- coach/consultant and sponsorship advisors can meet with individuals in on-line chat rooms and earn extra fees that exceed $50 per hour.

The transactions for gift-shop sales are similar to existing order centers within AOL. The SSS processes orders and ships products from its Pittsburgh headquarters.

The Advertising of The Sports Dorm occurs in all existing products, in catalogs, in public relations efforts, in road-show seminars, at special-events such as sports coaching clinics and national championships, on the air-waves with SSS's weekly broadcasting shows, and with outbound net marketing efforts.

The Sports Dorm in-house sales representatives are going to aggressively recruit and engage the governing bodies, coaching associations, and other organizations within the sports world. The benefits of Sports Dorm's can greatly assist with content and communication needs of young, growing, and volunteer dominated sports organizations. Our sales representatives call upon people from every sport pursuit. With the biggest sports, we concentrate on the junior, scholastic, beginner and master levels.

The full-time editors of The Sports Dorm, coupled with The Unofficial Sports News Feeder attracts the attention of those who are already on the internet. The Sports Dorm pumps branded news out onto the net for all to see. Plus, The Sports Dorm seeks out and invites active, on-line newsmakers to join our organization to better represent their sport and positions with The Sports Dorm.

Target Audience The demographics for The Sports Dorm spans fitness and sports participants, coaches, administrators and serious fans -- men, women -- boys and girls -- from the age of 12-years to the senior athletes who compete well past the age of 70 -- worldwide.

More than ten-percent of the population of North America are prime candidates for visiting The Sports Dorm. The target audience for The Sports Dorm includes those from a few specific profiles. Here is a listing:

High school age athletes who: compete for either scholastic or club teams at the state level; become team captains; or have any interest in year-round athletic- skill development or post-secondary competition.

The parents and younger siblings of college athletes who compete away from home. The college athletes are expected to use the internet through their schools and SportSurf.Net rather than AOL. However, parents are expected to continue their connection with their children and their children's sporting activities via The Sports Dorm.

All coaches -- paid, volunteer and otherwise. People who coach, coach many sports, but don't have skills in every sport. The churn factor in coaching ranks means veteran coaches help the new crop, and the new coaches are looking for help.

All administrators associated with sports. This includes school district Athletic Directors, fitness facility directors, sports equipment sales and manufacturing business people, sports scientists, media professionals, and event coordinators.

Volunteer booster group leaders, dedicated officials, sponsors, event programmers and concerned parents who take kids with gym bags outside their home telephone area code to compete.

Young professionals, from the days of college graduation to the early years of parenthood, are part of the target audience, too. These people are trying new

things, moving frequently, meeting new people and keeping in touch with past friends and memories.

Desired Content

People who thrive within The Sports Dorm's virtual space want tools, support materials, guidance and insight into the technical world of sports. They want to train and prepare with confidence, perhaps on one's own. They do NOT want to waste a season of practices, build bad habits, get embarrassed or continue as ignorant, confused rookies in activities they enjoy.

People who come together within The Sports Dorm want powerful networking and knowledge-based tools.

Those in The Sports Dorm want psychological pick-me-ups, intrinsic motivations, courage, and personal growth. There is a soft-side to athletic participation that makes sports a kinetic art form. Athletes crave and respect groove-performances from within as well as witnessing and assisting others. Our crowd wants to cultivate the spiritual and soulful experiences found within our games and lifestyle.

People who participate and spectate with The Sports Dorm want to follow the advice of proven experts and clear communicators. Glossy packaging, glittery, Broadway-based, stylistic messages are NOT necessarily known for holding the keys to winning at the next state championship. Our people want straight- forward direction on their specialized micro-questions of the week. They don't need a lot of drama, hype and mystery in their athletic lives.

Answer the call and join the ranks among The Sports Dorm. Find your role in this information exchange. You are qualified to deliver both the highest level of tactical advice as well as the lead thought-provoking discussions on the paradoxes and ponderings of the sporting experience. Come build and test these existing titles and prove our joint capabilities in these missions.

The Sports Dorm's content providers are the most prolific, dependable, successful, opinionated and easy-going people ever assembled. These people are world-class. Be it a full-time position in a cardio-vascular-lab at a major health- care/research institution and master athlete, to world-record breaker with a Ph.D., to coach of the present US Open Champion. Our team is loaded and you are welcome to join. Be a part of the most capable grass-roots discussion teams with leveraged technology tools. Grab a stake in the action and explode to the top of the charts on the internet in our start-up season.